Privacy policy

At Jefu Elite (operated by Divisha World), accessible from jefu.in, your privacy is of paramount importance to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase.

1. Information We Collect

When you interact with our website, browse our luxury fragrance collections, or place an order, we collect certain details to ensure smooth fulfillment:

  • Personal & Contact Details: Full name, billing address, delivery address, email address, and phone number.
  • Order & Transaction Data: Items purchased, order value, payment status, and delivery preferences.
  • Device & Usage Data: IP address, browser type, operating system, and on-site browsing behavior collected via standard cookies and analytics to enhance user experience.

(Note: We do not store, view, or process your credit card, debit card, or net banking credentials. All payments are processed securely through RBI-compliant, encrypted payment gateways).

2. How We Use Your Information

We use the information collected exclusively for legitimate business purposes:

  • To process, confirm, pack, and deliver your fragrance orders.
  • To generate shipping labels, manifest shipments, and send real-time AWB tracking notifications via SMS and email.
  • To provide responsive customer support and manage replacement inquiries.
  • To prevent fraud and secure our e-commerce platform against unauthorized transactions.

3. Sharing of Information

We do not sell, rent, or trade your personal data to third parties. We share your data strictly on a need-to-know basis with trusted service providers:

  • Logistics & Courier Partners: Integrated logistics partners (such as Shiprocket, Delhivery, Blue Dart, DTDC) to deliver packages to your doorstep.
  • Hosting & Platform Services: Shopify Inc., which powers our secure online store infrastructure.
  • Legal Compliance: Law enforcement or regulatory authorities only when mandated by applicable Indian laws.

4. Data Security

We implement industry-standard SSL encryption and multi-layered security protocols provided by Shopify to protect your personal information against unauthorized access, loss, or misuse.

5. Your Rights

You have the right to access, review, correct, or request the deletion of the personal information we hold about you. To update your details, simply contact our privacy desk.

6. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your data, please contact:

  • Brand: Jefu Elite
  • Operating Entity: Divisha World
  • Registered Address: RZ-61b, Durga Vihar, Phase 2, Gali No. 7, Near Reena Garments, Dindarpur, Najafgarh, South West Delhi, New Delhi – 110043, India
  • Privacy & Support Email: support@jefu.in
  • Website: jefu.in